Schema Starter

Structured Data | Updated May 15, 2026

The Schema Starter tool helps you quickly generate clean JSON-LD structured data for common schema types.Simply complete the fields below to generate schema markup ready to add to your website.

Schema Type

Name / Title

URL

Description 0/300 characters

Logo URL

Image URL

Author Name

Date Published

Date Modified

Phone

Street Address

City

Province / State

Postal / ZIP Code

Country Code

Price Range

SKU

Brand

Search URL Pattern Optional. Only use this if the website has a search feature. Include {search_term_string} where the user's search term belongs.

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Schema Starter FAQs

Common questions about structured data, schema markup, and how it improves SEO and search results

1. What is schema markup?

Schema markup is structured data added to your website that helps search engines better understand your content. It can improve how your pages appear in search results by enabling rich snippets and enhanced listings.
2. What is JSON-LD?

JSON-LD is a recommended format for implementing structured data. It is easy to add to websites and is supported by major search engines including Google, Bing, and Yahoo.
3. Does schema markup improve SEO?

Schema markup does not directly increase rankings, but it can improve visibility, click-through rates, and how your content is displayed in search results.
4. Which schema type should I use?

Choose the schema type that best matches your content. For example, use Organization for companies, LocalBusiness for physical businesses, Article for blog posts or news content, and Product for ecommerce items.
5. Where do I add the generated schema code?

The generated JSON-LD can usually be added inside the <head> section of your HTML or through your CMS, theme, or SEO plugin.
6. Can I use multiple schema types on one page?

Yes. Many pages use multiple schema types together, provided the structured data accurately represents the page content.
7. What happens if I enter incorrect information?

Search engines may ignore invalid or misleading structured data. Always ensure the information entered matches the visible content on your website.
8. Is the Search URL Pattern required?

No. The Search URL Pattern is optional and should only be used if your website includes a search feature.
9. How can I test my schema markup?

You can validate your generated schema using tools such as Google's Rich Results Test or Schema Markup Validator before publishing it to your website.

Schema Starter

Schema Starter FAQs

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